LionMachine — complete tool for managing marketing campaigns

An internal tool that replaced the five services AppLovin's ~50 growth managers juggled every day. I joined as the first designer, spent a month working as a junior growth manager to learn the domain, then owned the UX — including AutoAlerts, which turned hours of manual campaign analysis into a single notification.

Years

Mar — Dec 2022

Role

Senior Product Designer / Lead

Scope

Product design, User research, Prototyping