Evgeny Lukovich

Product designer who ships.

10+ years designing growth, monetization, and complex product systems for Vimeo, NerdWallet, AppLovin, and DeoVR.

Animi

A video editor for Instagram stories and reels — ready-made templates, animated text, graphics, and music. I was the only designer on the team: competitor research, 20+ hours of user interviews, clickable prototypes tested with real users, the final UI, and the design system.

Years
2020 — 2022
Role
Product Designer
Scope
User research, Prototyping, UI design, Design system
See case
  • Animi onboarding screen
  • Animi home screen with story templates
  • Animi template library
  • Animi template market
  • Animi story editor
  • Animi editor with animated text
  • Animi text editing controls
  • Animi music picker
  • Animi timeline with clips
  • Animi export screen

Lastik

An erase-to-guess mobile game — my own concept, taken from idea to App Store release. I ran it end to end: validating the mechanic with 15–20 players, the prototype, UI and illustration direction, closed testing, then analytics and ad monetization.

Years
2026
Role
Concept, design, analytics
Scope
Concept, UX/UI, Art direction, Analytics
See case
  • Lastik home screen
  • Lastik category list with illustrated covers
  • Lastik category details
  • Lastik play screen with a card to erase
  • Lastik answer selection
  • Lastik correct answer screen
  • Lastik wrong answer screen
  • Lastik erasers collection
  • Lastik eraser restore screen
  • Lastik premium subscription screen

LionMachine

An internal tool that replaced the five services AppLovin's ~50 growth managers juggled every day. I joined as the first designer, spent a month working as a junior growth manager to learn the domain, then owned the UX — including AutoAlerts, which turned hours of manual campaign analysis into a single notification.

Years
Mar — Dec 2022
Role
Senior Product Designer / Lead
Scope
Product design, User research, Prototyping
See case
  • LionMachine campaign table with filters and growth metrics

Timetick

An AI-driven low-code platform for behavioral testing and monitoring of IoT software, built for QA, engineers, and business users. Sole designer on an early-stage startup where structure changed every few days: daily design sprints with stakeholders and engineers, a custom system on top of MUI, and 100+ screens turned into a full clickable prototype.

Years
2023 — 2025
Role
Senior Product Designer
Scope
UX architecture, UI design, Design system
See case
  • TimeTick simulators timeline with scheduled device runs
  • TimeTick device page with status, metrics, map, and run timeline

Core strengths

01–05

  1. Product Systems & UX Architecture

    Structuring product logic, information architecture, multi-step flows, states, edge cases, cross-surface behavior, and scalable UX patterns.

  2. Growth & Monetization Design

    Improving onboarding, activation, conversion, subscription and trial funnels, retention loops, and experiment-driven product iterations.

  3. AI-assisted Product Execution

    Turning design decisions into working builds — validating feasibility, reducing handoff gaps, and accelerating the path from concept to release.

  4. End-to-end Product Delivery

    From unclear goals and early hypotheses to prototypes, design systems, user testing, engineering handoff, launch support, and iteration.

  5. Cross-functional Senior Ownership

    Working with product, engineering, analytics, marketing, and executives to align decisions, reduce ambiguity, and ship measurable improvements.

Experience

01–07

  1. Senior Product Designer

    Infomediji (DeoVR)

    Oct 2024 — May 2026 · Poland

    • Designed and launched a full rebuild of the VR-headset application, restructuring its UX architecture, end-to-end flows, and interaction model.
    • Redesigned and launched the WebXR experience across video discovery, navigation, playback, onboarding, and subscriptions.
    • Designed VR-specific interactions for hand tracking, depth, spatial navigation, and immersive playback controls.
    • Designed and built “Figma Mirror for VR,” an internal WebXR tool for importing Figma elements, configuring spatial prototypes, and reviewing or presenting them directly in a headset, using AI-assisted development.

  2. Senior Product Designer

    NerdWallet

    Jan 2023 — Aug 2024 · Poland

    • Owned product design across Medicare, Auto, and Home Protection, from research and hypothesis development through launch and post-launch experimentation.
    • Designed and launched a new Auto section for vehicle discovery and selection, including application funnels for auto loans and leasing.
    • Designed and launched a new Home Protection section for finding and selecting home-security providers.
    • Designed and tested multiple Medicare enrollment funnels, refining live experiences based on experiment data.

  3. Senior Product Designer

    Timetick AI

    2023 — 2025 · Part-time contract

    • Served as the sole designer from concept through launch for an AI-powered IoT testing and monitoring platform, working directly with the CEO, engineers, and clients during product testing.
    • Defined the product’s UX architecture and core workflows across onboarding, automated testing, real-time monitoring, behavioral analytics, device management, and low-code automation.
    • Created an end-to-end interactive prototype spanning more than 150 screens and a custom design system built on MUI.

  4. Senior Product Designer

    AppLovin

    Mar — Dec 2022 · Belarus

    • Designed and launched LionMachine, an internal platform developed from the initial concept for approximately 50 mobile-game growth managers.
    • Consolidated workflows previously spread across four to five advertising and analytics services, allowing managers to perform their core tasks within a single product.
    • Mapped mobile-advertising workflows through observation, interviews, and stakeholder sessions, then translated complex campaign structures into the platform’s UX architecture, workflows, and production-ready designs.
    • Designed an automated alerting workflow that replaced manual data checks by detecting problems and presenting them directly to growth managers.

  5. Product Designer

    AzurGames (AzurPro)

    Feb 2020 — Mar 2022 · Belarus

    • Designed onboarding, subscription, and trial experiences across a portfolio of consumer applications, including document scanning, live wallpapers, call recording, and eSIM products.
    • Designed and launched an eSIM application from scratch, owning its product architecture, end-to-end user flows, and final UI.
    • Designed variants for monetization experiments covering onboarding flows, button placement, copy, visual presentation, and animation; created motion assets using After Effects and Lottie.

  6. Product Designer

    Vimeo (Magisto)

    Aug 2017 — Nov 2019 · Israel

    • Designed mobile video-creation experiences across onboarding, editing, activation, and monetization, including a redesign of the core journey from media selection to completed video.

  7. UX/UI Designer

    Designsters & PixelPlex

    Mar 2012 — Jul 2016 · Belarus

    • Designed more than 40 web and mobile products across e-commerce, social platforms, SaaS, digital services, and consumer applications, covering discovery, information architecture, prototyping, UI design, specifications, and implementation support.

About

I turn ambiguous product goals into clear UX architecture, interaction models, prototypes, and launch-ready product experiences.

My strongest work sits at the intersection of product thinking, measurable business impact, and execution speed — using AI-assisted workflows to prototype behavior, test edge cases, and move from hypothesis to shipped product faster, without replacing design judgment.

Cooperation
B2B contract (open to discuss)
Languages
English, Russian
Education
BEng, Belarusian National Technical University