Product designer who ships.

10+ years designing growth, monetization, and complex product systems for Vimeo, NerdWallet, AppLovin, and DeoVR.

Animi

A video editor for Instagram stories and reels — ready-made templates, animated text, graphics, and music. I was the only designer on the team: competitor research, 20+ hours of user interviews, clickable prototypes tested with real users, the final UI, and the design system.

Years
2020 — 2022
Role
Product Designer
Scope
User research, Prototyping, UI design, Design system
See case
  • Animi onboarding screen
  • Animi home screen with story templates
  • Animi template library
  • Animi template market
  • Animi story editor
  • Animi editor with animated text
  • Animi text editing controls
  • Animi music picker
  • Animi timeline with clips
  • Animi export screen

Lastik

An erase-to-guess mobile game — my own concept, taken from idea to App Store release. I ran it end to end: validating the mechanic with 15–20 players, the prototype, UI and illustration direction, closed testing, then analytics and ad monetization.

Years
2026
Role
Concept, design, analytics
Scope
Concept, UX/UI, Art direction, Analytics
See case
  • Lastik home screen
  • Lastik category list with illustrated covers
  • Lastik category details
  • Lastik play screen with a card to erase
  • Lastik answer selection
  • Lastik correct answer screen
  • Lastik wrong answer screen
  • Lastik erasers collection
  • Lastik eraser restore screen
  • Lastik premium subscription screen

Timetick

An AI-driven low-code platform for behavioral testing and monitoring of IoT software, built for QA, engineers, and business users. Sole designer on an early-stage startup where structure changed every few days: daily design sprints with stakeholders and engineers, a custom system on top of MUI, and 100+ screens turned into a full clickable prototype.

Years
2023 — 2025
Role
Senior Product Designer
Scope
UX architecture, UI design, Design system
See case
  • TimeTick simulators timeline with scheduled device runs
  • TimeTick device page with status, metrics, map, and run timeline

Core strengths

01–05
  1. Product Systems & UX Architecture

    Structuring product logic, information architecture, multi-step flows, states, edge cases, cross-surface behavior, and scalable UX patterns.

  2. Growth & Monetization Design

    Improving onboarding, activation, conversion, subscription and trial funnels, retention loops, and experiment-driven product iterations.

  3. AI-assisted Product Execution

    Turning design decisions into working builds — validating feasibility, reducing handoff gaps, and accelerating the path from concept to release.

  4. End-to-end Product Delivery

    From unclear goals and early hypotheses to prototypes, design systems, user testing, engineering handoff, launch support, and iteration.

  5. Cross-functional Senior Ownership

    Working with product, engineering, analytics, marketing, and executives to align decisions, reduce ambiguity, and ship measurable improvements.

Experience

01–09
  1. Independent Product Designer & AI Product Builder

    2026 — Current

    • Designed and shipped Lastik, a live mobile game: product concept, UX/UI, visual system, AI-assisted implementation workflow, testing, and App Store release.
    • Developed mobile product concepts into UX architecture, interaction flows, prototypes, and working builds, using AI-assisted workflows to validate product behavior earlier in the design process.
  2. Senior Product Designer

    Infomediji / DeoVR

    2024 — 2026 · Poland

    • Designed spatial UX for video discovery, navigation, playback, onboarding, and activation flows across VR and web surfaces.
    • Created interaction patterns for hand tracking, depth, spatial navigation, immersive playback controls, and VR-specific interface behavior.
    • Built and tested interactive prototypes directly in VR using AI-assisted workflows.
    • Designed and tested onboarding and subscription activation experiments across VR and web surfaces, contributing to improved paid-conversion flow clarity and reduced activation friction.
  3. Senior Product Designer

    NerdWallet

    2023 — 2024 · Poland

    • Owned end-to-end design for Medicare, Auto, and Home Protection sections across product discovery, UX architecture, multi-step calculators, landing pages, prototyping, A/B testing, and launch support.
    • Used analytics, experiments, and user behavior insights to improve conversion across insurance, leasing, and financial decision-making flows.
    • Improved Medicare conversion from 16% to 31%, auto leasing from 21% to 27%, and auto insurance from 23% to 29%.
    • Launched a new Auto section from scratch, including leasing, insurance, and car-buying guide experiences.
    • Worked within a 25-designer organization, contributing to shared design-system patterns and cross-product consistency.
  4. Senior Product Designer

    Aura / Pango Group

    2023 — 2024 · Part-time

    • Rebuilt shared design-system patterns across multiple VPN and digital-security products to improve consistency across onboarding, account, and subscription surfaces.
    • Improved onboarding flows across the VPN product portfolio.
    • Redesigned user account panels across VPN websites and subscription surfaces.
    • Kept onboarding, account, and subscription patterns consistent across multiple VPN and security product surfaces.
  5. Senior Product Designer

    Timetick

    2023 — 2025 · Part-time contract

    • Acted as the sole designer, working directly with the CEO and engineering team across product strategy, UX architecture, UI, prototyping, and delivery.
    • Turned an early IoT monitoring concept into a complete web-platform prototype and design system, covering 150+ screens across onboarding, real-time dashboards, behavioral analytics, and low-code workflows.
    • Designed onboarding flows, real-time monitoring dashboards, behavioral analytics, and low-code product-building workflows.
    • Structured complex IoT monitoring scenarios into clear product flows, interface logic, and operational dashboards.
  6. Senior Product Designer / Lead

    AppLovin

    Mar — Dec 2022 · Belarus

    • Owned product design for an internal growth-management tool used by ~50 growth managers.
    • Led a small design team of 2 designers and drove UX direction, interface design, prototyping, user interviews, usability testing, and engineering handoff.
    • Reduced manual operational work by 2.5–3 hours per day for ~50 growth managers by redesigning the internal growth-management workflow, task structure, error-prone states, and handoff logic.
    • Designed 100+ screens, clickable prototypes, and engineering documentation for implementation.
  7. Product Designer

    AzurPro by AzurGames

    2020 — 2022 · Belarus

    • Drove trial-to-paid conversion improvements across the app portfolio through onboarding redesigns, analytics, A/B testing, and competitive research.
    • Increased trial starts in the Scanner app from 23% to 41% and trial-to-paid conversion from 16% to 23%.
    • Designed new mobile apps from scratch: research, product structure, prototype, and launch-ready design.
  8. Product Designer

    Magisto / Vimeo

    2017 — 2019 · Israel

    • Redesigned the core video-editing flow, increasing successful video creation by 30% and retention by 7%.
    • Improved onboarding and monetization funnels through A/B testing with analytics and marketing teams, increasing trial users by 16% and trial-to-paid conversion by 6%.
    • Partnered with engineering, analytics, marketing, and product teams on growth experiments and mobile app releases.
  9. UX/UI Designer

    Designsters / PixelPlex

    2012 — 2016 · Belarus

    • Designed 40+ products across web and mobile, including e-commerce, social networks, SaaS products, web services, and mobile applications.
    • Worked with development teams on client discovery, requirements, prototypes, wireframes, product specifications, and implementation support.

About

I turn ambiguous product goals into clear UX architecture, interaction models, prototypes, and launch-ready product experiences.

My strongest work sits at the intersection of product thinking, measurable business impact, and execution speed — using AI-assisted workflows to prototype behavior, test edge cases, and move from hypothesis to shipped product faster, without replacing design judgment.

Cooperation
B2B contract (open to discuss)
Languages
English, Russian
Education
BEng, Belarusian National Technical University